Most organizations that have invested in the Adobe Experience Cloud are not seeing the ROI they purchased. The platform is capable — the gap is almost always implementation, configuration, and the absence of a coherent architecture strategy. Our advisor is an Adobe Certified Expert who has delivered martech transformation for Fortune 500 companies across financial services, telecom, retail, and automotive. We assess what you have, fix what's broken, and build the roadmap to get you where you intended to be.
Common problems we see
- Significant Adobe investment with poor or unmeasurable ROI
- Campaign delivery slow, manual, or dependent on 1–2 people who know the system
- Analytics data unreliable or not trusted by the marketing team
- Personalization and segmentation capabilities sitting unused
- Martech stack grown organically with no coherent architecture
- Contract renewal approaching with no ROI story to justify it
What you get
- Maturity assessment across all licensed Adobe products
- Technical architecture aligned to your industry and use cases
- Phased roadmap prioritized by business impact
- Analytics data governance and measurement strategy
- Segmentation, personalization, and activation improvements
- Team enablement reducing dependency on external support
How we work
01
Maturity Assessment
A structured evaluation of your current Adobe implementation — what's working, what isn't, and where value is being lost. Delivered as a written report with prioritized recommendations. Available as a standalone fixed-scope engagement.
02
Architecture & Roadmap
Technical architecture design across your licensed products, aligned to your industry standards and use cases. A phased implementation roadmap ordered by business impact and technical dependencies — not vendor timelines.
03
Ongoing Advisory
Monthly retainer engagement for implementation oversight, optimization, team enablement, and strategic martech advisory. Keeps your program on track and your team building capability rather than dependency.
Pricing
Assessment
$8,000 – $12,000
Fixed-scope maturity assessment across your Adobe stack. Written report, prioritized findings, and roadmap. Strong entry point — stands alone or converts to retainer.
Advisory Retainer
$4,500 – $8,000/mo
Ongoing architecture advisory, implementation oversight, and team enablement. Scope and hours scaled to your program complexity and pace.
Hourly Advisory
$175/hr
Available for targeted advisory, architecture review, or specific implementation questions. Ideal for teams with internal capability who need senior guidance on complex decisions.
MA
Senior MarTech Advisor — Serendipity Connection Advisory Network
Adobe Certified Expert (ACE) and TOGAF Standard Certified architect. 10+ years of cross-solution Adobe Experience Cloud delivery for Fortune 500 clients across financial services, telecom, retail, and automotive. Delivered two top-viewed sessions at Adobe Summit. Subject matter expert across the full Adobe Experience Cloud, with deep specialization in architecture design, analytics, personalization, segmentation, and martech transformation. Available through Serendipity Connection on retainer or project terms.